“(great) Expectations” by Vicky Martin

In this month's "Photographers to Watch" profile, we are thrilled to feature the compelling work of Vicky Martin, whose series "(great) Expectations" delves into the complex interplay between societal expectations of femininity and individual identity. Through a blend of portrait and still life photographs, Martin captures the struggles faced by women as they navigate the conflicting demands of beauty standards and personal desires. Inspired by the 1950s, an era that idealized women as perfect wives and mothers, this series highlights how "the pursuit of this unattainable ideal of the female identity" led to intense feelings of loneliness and isolation. By portraying both the female protagonist's quest for self-discovery and the still life images that symbolize the abstract concept of femininity, Martin masterfully explores the "need to transcend these archaic expectations of femininity." This powerful series invites viewers to reflect on the enduring impact of societal expectations on women's lives today. You can see more of Vicky Martin’s work on her website at https://vickymartinphoto.co.uk/ or on instagram at https://www.instagram.com/vickymartinphoto/.

About the Photographer

Vicky Martin is an award-winning British photographer known for her conceptual portraits that explore the conflict between fantasy and reality, and strength and vulnerability, particularly in relation to the female experience. Her work, which intertwines created characters with staged realities, delves into themes of femininity, vulnerability, and self-doubt. Martin's photographs invite viewers to interpret elements of ambiguity based on their unique perceptions.

Her work is part of the permanent collection at FotoNostrum Mediterranean House of Photography in Barcelona and has been widely published and exhibited internationally. Martin's accolades include the Praxis Gallery Anthology Directors' Choice Award 2024, XIV Florence Biennale Finalist 2023, and Portrait Photographer of the Year 2020 at the Minimalist Photography Awards.